Strategic Conversational Marketing
Conversations + Connections = Communities.
That’s a verifiable formula for meaningful interactions and engagement.
And that’s what we love to do: cultivate conversations and grow communities.
We offer data-driven marketing automation strategies that nurture your customers and engage them as your biggest advocates.

CONVERSATION

CONNECTION

community
Conversation
\ˌkän-vər-ˈsā-shən\
• A talk, especially an informal one, between two or more people
What if .. you could have a personal conversation with everyone in your target audience?
What if … the majority of everyone with whom you have a personal conversation engages with your organization?
We can help you do just that!

- More than 1.3 billion people use Facebook Messenger.
- 5x more Messenger messages than text messages.
- Majority of people prefer chats vs. phone calls.
- Messenger messages have double to triple the open rate of email and exponentially higher click-through rates.
Services
Communication Research
Evaluation of your current state of stakeholder communications, including review of brand assets, target audiences, channels and processes.
Communication Strategy
Communication strategy of desired future state, including development of key messaging and defined scope, objectives, deliverables, milestones and measurable outcomes.
Strategy Implementation
Implementation of strategic communication initiatives designed to increase level of stakeholder engagement.
Our Story
Communication — meaningful dialogue and purposeful interactions — can transform beliefs, attitudes and behaviors. Communication can and does change the world — one conversation, one connection, one community at a time.
Foster Communication started with a thought: what if the way we interact with businesses and organizations is the same way we interact with family and friends. We interact with family and friends through personal conversations. Isn’t the experience much more satisfying when they know you and communicate with you accordingly? Why should a business or organization be any different?
Personal conversations have the power to engage; they are instrumental in forging relationships. We believe that through conversations and connections, communities grow and thrive — becoming driving forces of change. It is with this philosophy combined with a blend of change management and process improvement methodology, we work together to help address your most pressing organizational needs and achieve your strategic goals.
About Us
Our team is committed to first and foremost: fostering communication. We are committed to cultivating conversations and growing your communities. We promise to help your organization fulfill its mission by engaging your target audiences through conversations.
We engage your organization through — you guessed it — conversations to get to know you and understand your organization’s goals and challenges. We will learn what success is in your eyes and work as a team to define engagement and increase engagement levels. We will exchange ideas about how to best engage your target audiences to build sequences of conversations that can be personalized as well as automated.
Maelynn has 20 years experience in marketing communications:
- Journalism (writer and graphic designer)
- Non-profit (development and donor relations)
- Corporate Communications (internal/external communications)
- Foundation media and public relations
- Regulatory program administration
- Compliance training, project team lead and project documentation
- UX design, use cases, functional specifications, user acceptance testing
- Brand and content management, social media
- Professional services marketing

Maelynn Foster Hudson
- Public Services Administration, M.S.
- Change Management Accreditation
- Six Sigma Green Belt